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Authors

Anamika Patel profile photo

Researcher of Lucidity Insights

Anamika is a change maker with 15+ years of management consulting, project management, event management and research experience. Having worked for Accenture for over a decade, she began her career overseeing change management and digital learning and development programs across Fortune 500 clients globally. Today, Anamika works with select clients on large-scale change programs, and writes whenever she can. As a life-long learner, and lover of writing, she found herself becoming an excellent interviewer, story-teller and speaker. She is passionate about giving voice to startups, projects and new technologies that are nearing break-through. She is curious about the intersection between technology, human behaviour and wellness, and is often most intrigued by startups that help people live better and happier lives. Anamika received her BA in Economics and Chinese Studies from the University of Nottingham. She is London born and bred, and splits her time between London and Dubai. She is a certified HIIT instructor, NLP coach and world traveler with a love of experimental cooking.

Erika Masako Welch

Co-Founder & Chief Content Officer of Lucidity Insights

Erika is Co-Founder and Chief Content Officer at Lucidity Insights. Having spent 15 years advising Fortune 500 companies and multinational conglomerates from around the world on how to grow businesses in emerging markets, Erika found that data and knowledge underpinned and empowered strategic decision-making. The creation of Lucidity Insights was inspired by the idea that strategic C-suite level data and insights could empower startups and Venture Capitalists in the MENAPT region, elevating the entire regional entrepreneurial ecosystem. Data is not just for the Chief Executive, or the data analyst after-all. Democratizing access to quality data across the tech ecosystem will elevate every startup and every investors’ decision-making, and thus, benefit the economy, overall. Erika has worked with data to develop comprehensive business success stories and strategies for her entire professional career. She is a thought leader in growth strategies in fast-moving emerging markets, with a focus on Middle Eastern and Asian Markets. She is an expert on the startup ecosystems in the Middle East, and a thought leader on entrepreneurship, disruptive technologies and sustainability. She has worked with both government and corporates clients, across over 30 different industry verticals and in over 40 countries. She is best described as a data-curious strategic thinker and advisor, who also happens to be an enthusiastic storyteller and writer. Erika graduated from Stanford’s Graduate School of Business with an Executive MBA (MSx), and also holds degrees from McGill University (B.Sc Neuroscience) and the University of Cambridge (Sustainability in Business). She speaks English and Japanese, is conversational in French, and speaks survival Arabic. In her spare time, she is an avid globe trotter, having travelled to over 70 countries, and counts scuba-diving, free-diving and yoga among her favourite activities. She is a self-described wellness-junkie and adventure enthusiast. She is also a dog mum.

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